How to Create B2B Content That Engages CIOs, End Users and Other IT Buyers
[slideshare id=27984388&doc=howtocreateb2bcontentthatengagesitbuyers-131106193723-phpapp01] One of the keys to successful B2B technology marketing is customizing your content for all of your...
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Should You Use Social Media or Traditional Marketing to Engage IT Buyers? [IT...
When it comes to making the best use of your marketing time and resources, should you: Send more emails or post more content to your blog? Create a direct mail campaign or run ads on LinkedIn? Host a...
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Why IT Buyers Aren’t Responding to Your Content [Insights from SpiceWorld]
According to a new report from Spiceworks, technology marketers are missing the mark when it comes to engaging IT buyers. The How to Win Friends and Influence IT Pros report states that IT pros want...
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3 Ways to Make Your Technology Marketing More Human [Insights from SpiceWorld...
IT professionals love robots. They can chat for hours about R2-D2, Data and K-9. However, they don’t feel the same about robotic marketing. I attended SpiceWorld 2014 and had the opportunity to sit...
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What IT Buyers Really Think About Your Marketing
What if you could be a fly on the wall and watch as an IT buyer checked out your marketing? Would you like how they react? I attended Spiceworks Unplugged in Toronto, where a room of IT marketers...
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21 Ways to Find Out What B2B Buyers Want
It’s challenging to create content that motivates B2B buyers to respond. Here are 21 ways to get to know your customers, so you can create content that engages them and brings you results. As a B2B...
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